Marketing Grader, developed by Hubspot, is one of the best inbound marketing measurement tools. This intelligent web tool can lead you to improve your website’s “grade” simply by examining its results and following up on its notes.
This valuable website has some specialized tools for all your media: Website, Facebook, Twitter, ebook, blog, PR, Google+, and search engine visibility. In this post we want to write about the many benefits of using Marketing Grader.
Marketing Grader
Marketing Grader is the new version of “Website Grader” that HubSpot has since retired. By inserting your domain name at http://marketing.grader.com, Marketing Grader will start to measure your site with the following parameters:
- Do you have a blog on your website or not? If yes, do you know its “grade”?
- How many pages of your website are indexed in search engines?
- Did you configure your metadata or not?
- Are your blog post titles unique and fewer than 75 characters?
- Do you have page descriptions and are they unique?
- How many images do you have? The greater number of images means a longer loading time;
- Do your images have alternative text? (This is very important for search engine marketing.)
- Do you have a search engine ranking like Moz?
- How many links are driving traffic to your website? This is an important element that Google looks for;
- Do you have a mobile theme for your website and do you use it?
- Do you have any specific Twitter account assigned to your website? What is its “grade”?
- Do you have any specific Facebook account assigned to your website? What is its “grade”?
- Does your blog support RSS feeds?
- Do you have an online form to gather interested visitors?
- Do you know your Klout Score? (Did you even know you had one?)
- Is your website monitored by a Marketing Automation tool?
- What is the Traffic Rank of your website?
- Do you monitor the behaviour of visitors to your website? As you can do with Google Analytics;
By analyzing your grades and reviewing this information, you can get a better understanding of your site. And by finding your site’s weaknesses, you can fix them.
Do not spend a lot on Analytics. Instead, start to focus on Top of the Funnel (ToFu), then go to Middle of the Funnel (MoFu).
Not only that, but Marketing Grader can compare your grade to any other website to see how you’re competing. And this service is absolutely free!
HubSpot has also added the feature of creating an account and tracking your grade through your account. This means you can get your information quickly and in one place.
This tool, however, is in beta testing right now so sometimes it may not detect your blog address, or your Facebook and Twitter accounts. It also does not check your LinkedIn and Google Plus accounts. For some companies, LinkedIn has a higher priority than does the Facebook community. So something to consider.
The other item you should consider is that HubSpot uses compete.com to measure your website’s traffic. Because Compete can only count visits from the US, the actual number of visits may differ from your Google Analytics number.
But whatever the tool, start grading. In the digital age, the health of your business depends on the health of your website.
What is Banana Inbound Marketing?
Content Marketing: in the KNOW Means in the NOW
What You Need to Know to Start your Own Business – Interview with Jim Estill
Business Branding Made Simple
Our Toronto Inbound Marketing Company now on HubSpot Marketplace
About Nader Mahmoudi
I would like to suggest to you to make a review of a seo tool for analyzing web sites http://tutor.rs.
Marija
Your website needs some improvements. Is it in beta version? It does not work very well on some parts such as mobilization and training links.
Nader