Do you how many searches are done every minute on the Internet? Did you know that most searchers don’t go past the first page of search results? Are you on the first page?
Search “inbound marketing toronto” or “inbound marketing canada” and you’ll find our website.
This is the power of Search Engine Marketing.
What is Search Engine Marketing?
Based on Wikipedia, Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. But our approach is to be search engine friendly, because content is king. SEO is one of the methods we use to increase traffic to your site. But it’s not the only method.
Why Search Engine Marketing is Important
Imagine what it would be like if no one could find your place of business or even your telephone number. Most businesses would go under in this situation.
The same thing can happen if your website can’t be easily found. Traffic volume, if it existed at all, would slow to a crawl. Potentially valuable customers would never even know you’re there.
The number of search engine optimizer companies is growing faster than mushrooms because there is a competition for first page result placement.
- Your Position: Have you ever searched your main industry keywords on Google? Does your website come on the first page of search result?
- Your Competitors: After you have searched the main keywords, which websites / competitors come to the first page result? Why they have come to the top of the search page result?
- It is all FREE if you have the time! All the statistics are available online and it is all measurable if you want to analyze it yourself.
How Can You Do Search Engine Marketing?
- Add some meta tags on all your website’s pages;
- Add more pages to your website containing unique and useful content, probably by blogging; 
- Create advertising to target the right audience in order to increase awareness;
- Integrate your social media channels and buttons to your pages and make them easy shareable;
- WAIT for search engines to capture your new website.
YES! Search engines are trying to show the best results to visitors. If you really are the best option, their algorithms should push you to the top. You may be the best one but are you only looking for short term results? Digital Marketing is a long-term strategy that looks to develop and promote the brand of your business.
In contrast to most other companies, we do NOT guarantee anything. It doesn’t come from any lack of confidence. It’s only because we want to be honest. SEO does not have guarantees. If you simply look handsome, that does not necessarily guarantee you’ll be looked at.
How ColdAd™ Can Help You
CONSULTING, ANALYZING AND AUDITING
Let us assess your current Search Engine presence. Let us look at the strong and weak points of your website and then compare and analyze your competitors’ data too. The outcome will help you to gain a better understanding about your current online marketing campaign. And perhaps change the course of your decision making process.
Search Engine Friendly (Optimization)
We are able to add meta tags on your website pages so they can be captured by the major search engines in a right matter. We will check to make sure all your images have alternative text, anchor links, check your content length and also page title naming.
Search engine page results are getting more personal and more social media-based. Your clients can become your best advertising. And they can do this for you for free. Add your social media communities to your website. Or let us do it for you.
Online Advertising / Pay Per Click (PPC)
Pay per Click advertising is an easy, safe, fast and professional way to be on a search page result. We will manage all your AdWords campaign through our centralized account and you will be able to trace and measure our success, (and yours) from your account.
If you are new to AdWords, we are offering $300 Google AdWords coupon for FREE to our clients.
AdWords offers mobile-based Pay per Click campaigns. Let us configure, launch and measure your mobile marketing campaign so you don’t waste your money using the old “try and fail” approach.