How much did you pay for a full animation flash website? Do you have any idea what your visitors do on your website? Is your website compatible with mobile and tablets? No one can guarantee your current pages are perfect. You need a HUB website to protect your brand.
What is Website Marketing?
The term Website Marketing refers to any Web development and is a broad term that covers all the work involved in developing a website for the Internet or an intranet [1]. But in simple words, Web Development and design is your business card on the Internet. It is your catalogue and it is one of the easiest, most manageable tools to contact and speak to your public.
Why Website Marketing is Important
GENERALLY
Marketing
Nowadays, you don’t need to invest large amounts of money on advertising. You can reach your audience simply by letting your audience seek you. If you have an attractive, and well-thought out website, traffic will start happening.
Speak your mind and publish easily through through your blog posts. What was once seen as a faceless company, can now have a personal and familiar social presence.
TV shows, news and trade-shows are getting less effective in the digital age. People skip TV ads on their PVRs. In fact, they download movies and TV shows with the commercials already removed. In essence, this generation has been trained to ignore traditional advertising.
No one can guarantee the effectiveness of your web presence. But there are many tools that can be used to test and assist you in making that presence better. For every piece you put on the web, you need to test.
You need to test all of your pages, forms, colours and even images in order to discover which ones are the most popular. They’re the ones that are more likely to be visited by surfing customers.
It’s not important what you think about your website, but what your visitors think. Does it provide easy navigation? Does it have an attractive design, a quick loading time? Is it secure and integrated into your social media channels? Can they share it? Do they want to share it? You must have meaningful content, sharing buttons, mobile and tablet optimization in order to promote your brand and encourage sharing.
Statistics
Firefox is a well-known browser. You can visit the website and download the latest version of Firefox. Mozilla had developed a Multi-variation test to capture the best landing page and it increased downloads by more than 1.6M.
Amazon is another multi-segment testing website. The home page changes based on a visitors’ gender and age.[2]
FOR YOU
- Your Position: Test your loading time on Pingdom. Check your integrities on Grader to find out how successful you are in your website marketing efforts.
- Your Competitors: Do you think relying on your old website is enough? Have you ever measured your competitors success through website marketing? Check it with the same tool to see how you compare.
- It is all FREE if you have the time! All the statistics are available online and it is all measurable if you want to analyze it yourself.
How Can You Do Website Marketing?
- Create a website on WordPress, Webs or Weebly;
- Choose a design, add content and images and publish;
- Create a Google Analytics and measure your visitors’ flow;
- Integrate your Social Media Channels and sharing button with AddThis
That’s it?
YES! But don’t forget to learn from the past. Don’t simply create something and wait for money to come. No system is perfect, which is why you need to test almost everything you put on your website.
How ColdAd™ Can Help You
CONSULTING, ANALYZING AND AUDITING
Let us assess your current website. Let’s analyze its strong and weak points. Is it user-friendly? Does it have unique and compelling content? Then let’s compare and analyze your competitors’ website. The outcomes will help you to have a better understanding and decision making status.
DEVELOPMENT
Customized WordPress / Genesis Framework
We are able to create a customized website based on your requirements that is compatible with your budget. Do not wait for big investments. We can help you start and then you can change it in the future, depending your needs.
A/B Test and Multi-Variation Test
Most marketing tools such as HubSpot, Marketo, Eloqua, Google Webmaster (Google Analytics included) and Omniture provide an A/B test and a multi-variation test. They help to determine the quality of a visit to your website. We can configure, maintain and develop the testing process of your pages, all ready for your marketing tool.
Landing Page Optimization
We use the A/B test or the multi-variation test to figure out which landing page has the best response in terms of your marketing campaign. But our experience in how a website should feel can provide you with immediate feedback.
Blog
Let our experienced web marketers plan, configure and promote your brand through WordPress, Blogger, Tumblr, or weebly. Save money by trusting professionals instead of the old “try and fail” approach. Let’s keep your brand reputation HIGH.
Conversion Tracking and Analytics
By adding a small code to your website pages, you will be able to track and measure your success automatically. If your data has been already gathered, let us interpret it for you.
References
- http://en.wikipedia.org/wiki/Web_development
- http://visualwebsiteoptimizer.com/split-testing-blog/category/how-to/